Sales architecture
We organise categories, products, filters and the purchase journey around the real catalogue and buying behaviour.
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ECOMMERCE / WOOCOMMERCE
An online store should lead to purchase without making customers guess. We design the catalogue, product page, cart, payment and delivery as one journey — around the real sales process, not a checklist of features.
We organise categories, products, filters and the purchase journey around the real catalogue and buying behaviour.
We configure the order process, payment methods and shipping rules without unnecessary complexity.
Products, variants, orders and integrations are built on a structure that can expand with the business.
WHAT WE DO
The platform is only one part of an ecommerce project. The important questions are how customers find the right product, what they need to know before buying and how the business handles orders after checkout.
A clear hierarchy, product groups and filters matched to how customers search and compare.
Price, variants, availability, delivery and the information needed to make a purchase decision in one clear view.
A purchase path with as little friction as possible and only the fields and decisions that are genuinely required.
Payments, shipping, analytics and other systems added only when they solve a concrete operational need.
PURCHASE JOURNEY
A store can look polished and still lose sales if product information is unclear, variants are confusing or delivery only becomes understandable at the end.
We therefore design category, product, cart and checkout views as one connected decision process rather than separate screens.
Categories, search and filters help customers reach the right product quickly.
Product information, variants, availability and proof support the purchase decision.
Cart, customer data, payment and shipping are kept clear and proportionate to the sale.
Order messages and operational processes are planned so the store remains manageable after launch.
REAL PROJECTS
WOOCOMMERCE / SALES
We configure the platform around the catalogue, payment methods, delivery rules and internal workflow. Every integration needs a clear purpose and should not add unnecessary technical weight.
We add the payment methods required for the market and test the key payment scenarios before launch.
Couriers, parcel lockers, local pickup and shipping costs are configured around the actual fulfilment process.
Categories, products, URLs, canonical rules and internal linking are planned as part of the store architecture.

HOW WE WORK
We start with what the customer buys and how the business fulfils the order. The catalogue, product page, cart, payments and delivery are built from that foundation.
Products, categories, variants, data, search intent and the way customers choose.
Category, product, cart, checkout and the key conversion points.
WooCommerce, payments, shipping, mobile and the required operational integrations.
Orders, payment scenarios, delivery rules, analytics, SEO and production checks.
SCOPE / PRICE
The price depends on catalogue size, product types and variants, individual design, payments, shipping, integrations, migration, content and the SEO scope.
A custom WooCommerce store starts at approximately €1,400 net. A larger catalogue, complex variants, migration or integrations require a separate scope and quote.
We first define the minimum reliable sales process for launch and separate it from features that can be introduced later.
From catalogue to payment without unnecessary friction.
Payments and shipping matched to the way the business works.
A structure ready for new products and integrations.
FAQ
Yes. We use WooCommerce when it fits the catalogue, fulfilment process and the way the client wants to manage the store.
A custom ecommerce project starts at approximately €1,400 net. The final scope depends on catalogue size, variants, design, payments, shipping, integrations, migration and SEO.
Yes. We prepare the product structure and editing workflow so the catalogue can be managed after launch.
Often yes. We first review the source system, products, variants, customers, orders, URLs and the data available for migration.
Yes. Category and product roles, URLs, headings, metadata, canonicals, internal linking, indexability and structured data are considered during implementation.
The scope depends on the market. Before implementation we agree the actual payment gateway, couriers, parcel lockers, local pickup and shipping-cost rules.
Yes. Category browsing, product pages, cart and checkout are tested as mobile purchase journeys, not simply reduced desktop views.
Yes. Ongoing care, new features, integrations, performance work and SEO can be handled as a separate development scope.
START A PROJECT
Tell us what you need. We’ll explain clearly what is worth doing, in what order, and what does not need to be overcomplicated.
kontakt@freenetpro.com WhatsApp · +48 512 480 599